Content Marketing Management

If you plan to create an advertising campaign for your business insurance that you know that things have changed, that now the success of a product not based so much on the product itself but in the experience that surrounds it. Is there where acquires special relevance the marketing of content or content marketing.

What is content marketing?

The content marketingalso known as content marketingIt's a marketing technique which consists in analyzing the target audience to try to understand what is what you want and what you need to then offer it convincingly and attractively as well turn them into customers.

Why is it good to make content marketing?

The marketing content can provide great benefits to your company. Among them, improve your brand image and increase the trust of your customers. When content useful and personalized, offer your customers the your company's reputation improves. In addition, providing content on a regular basis do that your possible potential customers begin to trust you, creating a direct relationship and stable with them.

In addition, you will be able to improve your SEO positioning. It is clear. Google likes the good content, offer you a Google quality and it will reward you by giving you a place of honor in their results pages. This will help you to generate authority because you will be able to become a leader in your field.

Provided that you keep the frequency and the quality of the contents, this kind of marketing is cheaper and more cost-effective than other forms of advertising and greatly helps increase conversions of your online store.

What kind of content can I use to make content marketing?

There are different formats that you can use to send content of interest to your potential audience. The most commonly used are:

• -Newsletter 
• -Blog 
• -Webinars, seminars, conferences 
• -Online courses 
• -Videos 
• -Computer graphics 

From Alabaz website we can help you create an effective content marketing campaign, using formats that are best suited to your target audience and always offering useful information to achieve the greatest number of conversions.